CREATIVES INTEREST GROUP

Sessions for Architects, Designers, and Creative Pros

Tuesday

Wednesday

Thursday

Friday

App-Tastic: 60 Apps in 60 Minutes

Presented by Jim Spellos

You thought you have all the apps that you need?  Perhaps, but as more and more mobile apps are developed, business professionals are finding new ways of saving time and increasing their productivity. Whether you’re looking for tools to help manage your social channels, connect and communicate with your team, supercharge your office, or looking for that needle in a haystack that will save you endless time, this session is sure to provide you that information. Attendees are encouraged to bring their mobile devices and share their favorite apps with their peers.

Color Vibes: A Journey Through Color and Trends

Presented by Michelle Castagna

Color Vibes: A journey through colors and trends….from their symbolisms and psychological impact to their use in design and marketing with a few tips for how to select the perfect colors for your space.

Building Your Business: Creating Your Business Management Plan

Presented by Nancy Giangeruso

If you are looking for a better, more efficient way to run your business and would like to spend 80 percent of your time doing what you do best and what you are passionate about, then please join my three-part session to learn how.  It is interactive, and it is about you and your business!

Your Business Will Never Be the Same: Hot Technologies 2019

Presented by Jim Spellos

How are you keeping up with the technological advancements that impact your job and career?  Do you find that you’re barely able to keep pace with the latest developments?  This session reviews what’s new and way cool in technology in this fun, fast-paced look at what’s here for us to use now and what’s coming in the near future, including the latest information about virtual & augmented reality, artificial intelligence, and other important tech trends.

Building Your Business: Building Your Client Strategy

Presented by Nancy Giangeruso

If you are looking for a better, more efficient way to run your business and would like to spend 80 percent of your time doing what you do best and what you are passionate about, then please join my three-part session to learn how.  It is interactive, and it is about you and your business!

Design Therapy: Design's Influence on Health and Pleasure

Presented by Mike Peterson, Nicole Baxter, Lauren O'Connor and Michelle Castagna

Are you getting credit for providing health and pleasure for your clients?  Design is about more than just placing product, or balance and scale. Designers need to market the real value in what they provide.... health, beauty and pleasure....and the emotional reward they provide to clients. A panel of leading designers from across the country, who have researched the value proposition behind these benefits, will provide the analysis and the action steps you can take to distinguish yourselves.The panel will be moderated by Mike Peterson, Vision Marketing.

The Power of 5: The 5 Hottest Trends in Flooring & The 5 Types of People Buying Them

Presented by Suzanne Winn and Katie Ford

Led by industry veterans, Suzanne Winn and Katie Ford, The Power of 5 will provide you with the insights you need to take your business to the next level.  The Power of 5 dives into what is cutting edge in floorcovering and the types of consumers who are coming into your store to purchase.  Please join us for this exciting session.

Building Your Business: Designing Your Brand and the Value of Social Media

Presented by Nancy Giangeruso

If you are looking for a better, more efficient way to run your business and would like to spend 80 percent of your time doing what you do best and what you are passionate about, then please join my three-part session to learn how.  It is interactive, and it is about you and your business!

Insta-Gratifcation: How to Use Instagram to Build Your Brand and Grow Sales

Presented by Irene Williams

Your customers are among Instagram's 500 million active daily users. They're busily liking photos (to the tune of more than 4.2 billion per day), including images shared by more than 71% of U.S. brands (yes, that includes your competitors!). Where's your business in the Insta-mix? Join us to learn how to turn your Instagram account into a customer connection and sales conversion tool. Prepare to take notes as we address practical tips on creating the most beneficial and engaging images and content possible, capturing more attention to your posts, and integrating e-commerce strategies that compel customers to take action—even if you don’t sell online (yes, you read that correctly). You’ll leave this session with know-how you can use immediately to put Instagram to work for your business.

Focusing on the Future: An In-Depth Look at the Leading Color and Design Trends

Presented by Leatrice Eiseman

With all of the distractions and diversions in today’s marketplace, it’s important to cut through the clutter and focus on the major trends. The biggest challenge is capturing the wandering consumer/client/customer eyes, persuading them to stop and pay attention to what you have to offer.  As always, it is the informed use of color and understanding trend directions that helps to convince your target audience.  In order to recognize trend direction it is vital to know where they are coming from as well as where they are going. 

Getting From Trends to Transactions

Presented by Brian Gracon

Understand the consumer forces shifting buying habits and their impact on branding, marketing, shopper experiences and staffing strategies; Audit their branding, marketing, shopper experience and staffing strategies using these strategic lenses; and Use new tips and techniques to adjust their tactics and practices.

Experience Retail

Presented by Mark Woodman, John Heckman, Lexi De Laveaga and Patrick Madden

Consumers require more than mere sales help when they shop; they demand an experience. It needs to be unique, on point for their purchases, and memorable. On the retailer’s side, the experience needs to convey your brand, promote your expertise, and provide stellar service that sets you apart. Engage with a panel of retailers and retail specialists from across the country to bring the elements of experience together. Representing various products, price points, and retail styles the panel will inspire you with their easy-going and informative conversation.

Ask Me Anything About Blogging For Business

Presented by Christine Whittemore

In this session, you’ll have the opportunity to ask veteran blogger Christine Whittemore your questions about blogging for business in the flooring industry. Find out what blogging is about, how to do it right and how to be successful with it for your business. This speaker started blogging in 2006 with the Flooring The Consumer blog. Since then, she has launched many more blogs – for the business she was a part of, for her own business as well as for clients. She has done so for thought-leadership as well as a means for significantly increasing organic website traffic and generating business leads. 

See Me, Feel Me, Design with Me

Presented by Mark Woodman

Living is all about the senses, what you see, feel, and explore. Engaging the senses helps you create style and the essence of a residential or commercial. Aesthetics and texture bring it all to life and knowing what is on trend, and what is directional, helps you anticipate the key elements for successful design projects. Be part of a shared learning experience that explores the components of the designed space and how they can come together. Color, pattern, scale, and texture will all be discussed as a panel of experts share their thoughts, compare notes and offer insight to the directions of design. What’s now, what’s new, what’s next.

2019 Kitchen & Bath Consumer Trends Report

Presented by Liza Hausman

HOUZZ releases their 2019 Kitchen & Bath Consumer Trends Report at TISE.

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